5 min marketing scorecard
The Scorecard will assess your current digital marketing capabilities on 4 core areas and give you areas for improvement for your Customer Value Journey.
The first step in the customer journey, awareness is the extent to which consumers are familiar with your brand and the goods or services that you offer.
Engagement is where you converse with your prospects. You engage them through some form of content that provides entertainment, information, or both. Often comes in the form of community or content.
In the subscribe phase the goal is to get the potential client to give you their contact information along with permission to contact them again in the future – the nurturing phase begins, and you offer them some form of valuable content to solve.
This is about acquiring buyers/trials or ramping up the commitment level of the leads you already have. It is NOT about profitability, but it is about getting someone to commit to you with an investment in either time or money, e.g. an intro product, free trial or webinar etc.